beddha
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Marketing software that acts

Dashboards know the past. beddha shows your next move.

beddha reads your market live, decides the one move that matters, and ships it on-brand. A full marketing team in software, at a fraction of an agency.

Live in 20 working days. No months-long project.

bbeddha cockpit
ALWAYS ON

Your next move

live now
Engagement▲18%
640K
Sentiment▲6
74
TikTok ER▲1.2pp
4.1%
01
SIGNAL

A competitor is gaining on TikTok

+180% engagement on a format you don't run

02
NEXT MOVE

Rebalance your posting mix to TikTok

4× the engagement rate, where your reach already is

HIGH IMPACT
03
beddha SHIPS IT

beddha drafts every reply on-brand

You approve, it posts at scale

ReviewApprove

Illustrative view. Values are modelled.

ALWAYS ON Channels·Competitors·Sentiment·Press·Ads·TikTok Shop·Video Intelligence

What beddha moved for a leading beauty brand

+2.4pp

engagement-rate lift in 90 days

1,284

product detections / month

412K

earned media surfaced

2,134

on-brand comments / week

BUILT BY BOLD CREATORS CLUB, MADE POSSIBLE THROUGH GREAT CLIENTS LIKE

SIXT
Vodafone
Porsche
Hisense
Gorenje

Anonymised customer result. Demo values elsewhere on this page are modelled for illustration.

The difference

Not another dashboard. Software that does the work.

Dashboards know the past. beddha decides the next move and ships it, with your team as the quality gate.

PAST

Traditional dashboard

  • Shows historical KPIs
  • Leaves prioritisation to the team
  • Ends at the dashboard
NEXT MOVE

beddha

  • Detects signals in market context
  • Prioritises the single next move
  • Executes it, with a human quality gate

The active loop

Spot. Decide. Ship.

Four beats, one rhythm. Most tools stop at beat one. beddha runs all four.

bbeddha cockpit
ALWAYS ON

Live signal feed

2 min ago
Competitor spike
+180% engagement on a trending audio
Press risk flagged
Negative review cluster on Trustpilot
Format breakout
A new format is rising fast in your category
Monitoring 7 channels, 20+ competitors, press and reviews, continuously.
The one move that matters most right now

Your next best move

HIGH IMPACT
DO THIS NOW
Move your top-performing format to TikTok 4×/week and halve the low-ER Facebook cadence.
Projected +1.2pp blended ER on 44M reach
Not a dashboard. A prioritised, ready-to-ship decision.

Approvals, in chat

#social
b
Proposed: activate the category conversation, 6 posts with your hero product. Approve to schedule?
Approvedrouted to Head of Social
Approved. Scheduling now, let's ride the trend today.
No spreadsheet. Nothing stalls. Everyone sees the same next step.

Comment Engine

autonomous, human-gated
"Which shade suits medium skin?"
b
Ooh good question! Both warm reds look gorgeous on medium skin 🤎 the everyday one is a perfect place to start.
EditApprove & postbrand-safe
2,134
comments shipped this week
100%
human-gated
55%
below human cost

The cockpit

One screen. See everything. Move first.

See what beddha runs for a leading beauty brand. Anonymised, real numbers. Every view tells you what to do next.

bChannel Analytics
ANONYMISED DEMO
Engagement vs. where you post% = share of your posts
4.1%
TikTok12%
2.6%
IG20%
1.4%
YT5%
0.6%
FB34%
1.1%
Pin14%
0.9%
X11%
DO THIS
Your fans live on TikTok, but ~60% of posts land where they barely engage. Shift weight to TikTok, halve Facebook cadence.
Projected +1.2pp blended ER on 44M reach
68M impressions · 44M reach · 640K engagements · +27K followers · last 90 days
Median likes / post · 20+ brands
1Huda Beauty
47.7K
2e.l.f.
14.7K
3Essence
6.5K
top quartile
·Youbelow Q1
DO THIS
Copy the 3 formats driving the leaders' median: creator-led GRWM, trend-audio Reels, before/after with your hero product.
Projected: top-quartile median, the gap closes
20+ beauty brands · winning formats & creators per competitor · ER formula disclosed
Net sentiment · 0 to 100
NYX
Essence
You · 74
e.l.f.
Trailing the leader on innovation & trendiness chatter. Sharpest signal on Reddit and reviews.
DO THIS
Double down on your top positive topic; brief the community team to own innovation on Reddit and Trustpilot; wire it into crisis handling.
Projected +6-8 pts net sentiment, crisis risk flagged early
Scored by source: TikTok, Instagram, YouTube, X, Reddit, news & reviews (kununu, Trustpilot)
Share of voice by mediumYoue.l.f.
Press
Blogs
Podcasts · Spotify≈0, the gap
DO THIS
You own the press but you are invisible on the podcasts where beauty gets discovered now. Pitch your story to the top 3 lifestyle podcasts on Spotify, brief 5 priority bloggers.
Projected: share of voice up across press, blogs & podcasts
148 mentions · 24.6M reach · daily clipping across press, blogs & podcasts
Reallocate budget
Ad set A<1.0×
Ad set B<1.0×
€28K
Winner campaign
4.1× ROAS
A competitor is outspending you on TikTok Spark by €42K this month.
DO THIS
Pause the two sets under 1.0× and reallocate €28K to the 4.1× campaign. Match the competitor's Spark push.
Projected blended ROAS 4.1× to 4.5×+
€184K spend · 38.2K conversions · €4.82 cost / acquisition
Road to €10M · end of 2026
2025 · €200K
Today · €1.84M
run-rate €3.4M
Target €10M
A live-commerce gap vs. the category is holding velocity back.
DO THIS
Restock your hero product now, it is selling 4.2× forecast with a stockout in ~4 days. Launch the 50× playbook: Face, Community, Affiliates.
Projected: velocity gap closed, €10M back in reach
12.8K orders · €32.20 basket · 4.6★ · 18.2K shop followers
Live detection94.2% confidence
REC
Lipstick · 96%
Foundation · 91%
TikTok UGC · prime-time TV
€412K earned media, not yet turned into reach.
1,284
detections / 30 days
3h42m
on-screen time
DO THIS
Boost your 3 top-detected UGC clips as Spark Ads, and route the TV detection to PR for earned coverage.
Projected: the €412K captured as owned reach
Frame-by-frame product detection across social, web and TV.

beddha acts

beddha doesn't just recommend. It executes.

The Comment Engine is autonomous community management: on-brand comments, written and posted at scale, with an optional human quality gate. This is where the next move becomes real work done.

Your brand voice, at scale
Human quality gate
50-60% below a human team
Comment reporting included
bComment Engine
posting live
Live queue14 handling now
TikTok"Which shade suits medium skin?"auto-replied
IG"Is this good for sensitive skin?"NEEDS REVIEW
Yes! It's fragrance-free and derm-tested, so it's really gentle on sensitive skin 🌿
EditApprove & poston-brand
TikTok"Restock when?! Need this."auto-replied
2,134
comments / week
<2min
median response
55%
below human cost

The beddha edge

Where APIs stop, intelligence doesn't have to.

With authorised mobile profiles and available APIs, beddha analyses deeper than API-only dashboards. Eight years of operating knowledge translate raw signals into concrete, best-practice moves, at a fraction of an agency.

01Regional market & competitor comparisons
02In-depth reporting, not raw KPI output
03Active workflows with a human in the loop

20 working days to live

Not another months-long transformation project.

We configure the market, competitors, regions, profiles and decision logic for your brand.

01

Scope

Define markets, goals, profiles and peers.

02

Connect

Connect authorised data sources and mobile profiles.

03

Calibrate

Tune benchmarks, signal thresholds and quality gates.

04

Go live

beddha is ready for your team.

A fraction of an agency

Agency-grade output. A fraction of the cost. A team that never sleeps.

One login instead of an analyst, a monitoring tool and a community team. Scope depends on markets, profiles and modules, and we discuss it after your report.

Comment Engine 50-60% below a human team
Reporting without analyst headcount
Live in 20 working days
Get your report, then talk setup →

Your entry point

See where your brand really stands.

A personalised DACH view of your TikTok environment: the last 90 days, relevant peers, and three prioritised next steps. Not a generic lead-magnet PDF.

Relevant regional peers
Positioning, formats & gaps
Three prioritised next steps
Private web view plus PDF

Prefer to talk first? Book a demo →

Your free industry report

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DACH · 90 DAYS · 3 NEXT STEPS
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FAQ

What CMOs want to know before starting.

Is beddha a reporting tool?+

Not in the traditional sense. Reporting is the foundation. beddha interprets signals, prioritises next moves and executes selected workflows after human approval.

What does the cockpit cover?+

Channel Analytics, Competitor Benchmarking, Sentiment, Press Screening, Ads, TikTok Shop and Video Intelligence, every view leading with the next move, plus the Comment Engine as the executor.

How is the industry report created?+

We screen the relevant market and compare performance across regions. The demo values on this page are modelled and shown for illustration only.

Why do you need a work email and TikTok profile?+

The report is brand-specific. We verify that the email domain and brand belong together. Confirmed company or parent-group relationships qualify; unclear cases are reviewed manually.

What does beddha cost?+

A fraction of an agency. Scope depends on markets, profiles, modules and the execution support required. After the report, we discuss the setup that fits.

Make your next move

Make your marketing beddha.

Dashboards know the past. beddha shows your next move.

Get your free brand report Book a demo